
2023 All American Cup Stallion Showcase & Auction
Mark your calendars and buy your tickets now!
We are thrilled to announce the 2023 All American Cup Stallion Showcase & Auction will be held at Lead Way Farm, Saturday, February 4, 2023, thanks to Andre and Caitlin van Schalkwyk for once again hosting this amazing event.
The All American Cup is one of the longest-running, most-coveted breeding opportunities in the Saddlebred industry, and this year’s event will not just be a stallion showcase and auction, but a preview of amazing AAC offspring hitting the show ring in 2023. It will be a prime sales opportunity for trainers who would like to showcase their stock in front of a large audience. There are no limits to horse’s ages or divisions, they simply need to be sired by an All American Cup stallion. If you are a stallion owner, this is a PRIME opportunity to spotlight your stallion’s progeny and show the industry what your stallion is producing. It can be a debut of a Two or Three year-old, or it could be a seasoned pleasure horse that would make a perfect juvenile mount in 2023. With an estimated live audience of 500 people, as well as LIVE coverage on Richfield Video, there is NO broader outlet to reach our industry than the All American Cup on February 4th, just in time to kick off breeding and show season! Our goal is to showcase more horses than ever before, so get ready for a night of entertainment, top-notch horses, and one of the largest Saddlebred Stallion Service auctions in the world!
To attend, the following options are available:
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Individual Ticket ($50): Includes entry, an open seat for one, dinner, and one free drink ticket.
To purchase tickets, click here:
To purchase more than 2 tickets, send us a message or email, and we'll email you an invoice.
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Table ($700): A limited number of tables will be available for purchase. Tables include 10 reserved seats, 10 complimentary drink tickets, dinner, and a special gift from the All American Cup. Table guests will be left to the sole discretion of the table purchaser. Tables will be allocated on a first-come, first-serve basis. To purchase a table, click here:
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Event Sponsorship:
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Bronze ($1,250) package includes:
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1 reserved table (10 seats)
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Hors d’oeuvres and dessert stations
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20 drink tickets
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Commemorative gift from the All American Cup
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Bronze sponsor recognition on website
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Bronze sponsor recognition on banner and print materials at event.
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Sponsor recognition on AAC promo video, featured online, and through Richfield Video coverage
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Banner recognition at All American Horse Classic, September 2023
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Silver ($1,750) package includes:
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1 reserved table (10 seats) with prime table placement
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Hors d’oeuvres and dessert stations
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20 drink tickets
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Commemorative gift from the All American Cup
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Silver sponsor recognition on website
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Silver sponsor recognition on banner and print materials at event.
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Sponsor recognition on AAC promo video, featured online, and through Richfield Video coverage
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Banner recognition at All American Horse Classic, September 2023
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PLUS ->
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Sponsor recognition on AAC social media channels (average people reached: 7.2K; 4.4K impressions, spanning U.S., South Africa, Canada and Europe)
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Sponsorship recognition through Horse Lingo, the social media choice of champions (estimated post reach upwards of 15K)
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Gold ($3,500) - 5 Available - package includes:
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1 reserved table (10 seats) with prime table placement
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Hors d’oeuvres and dessert stations
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40 drink tickets
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Commemorative gift from the All American Cup
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Gold sponsor recognition on website
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Gold sponsor recognition on banner and print materials at event.
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Sponsor recognition on AAC promo video, featured online, and through Richfield Video coverage
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Banner recognition at All American Horse Classic, September 2023
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PLUS ->
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Sponsor recognition on AAC social media channels (average people reached: 7.2K; 4.4K impressions, spanning U.S., South Africa, Canada and Europe)
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Sponsorship recognition through Horse Lingo, the social media choice of champions (estimated post reach upwards of 15K)
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Booth/table space (to market your business) at the Stallion Showcase or the All American Horse Classic Horse Show, taking place in the new Fall Creek Pavilion in Indianapolis, September 2023
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Optional live broadcast of sponsor commercial/video (provided by sponsor) at event
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Print inclusion in the 2023 breeding issue of Saddle Horse Report, the industry's leading weekly publication for almost 50 years.
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PLATINUM- Title Sponsor ($7,000) - SOLD!
ALL NEW! NEVER OFFERED BEFORE! Our title sponsor will receive naming rights to the 2023 All American Cup (i.e. '2023 All American Cup Showcase & Auction Presented by ‘Your Name', as well as the following:
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2 reserved tables with ten seats each (20 total seats). Prime table placement of your choosing.
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Hors d’oeuvres and dessert stations
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UNLIMITED complimentary drinks
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Commemorative gift from the All American Cup
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Title sponsor recognition on website
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Title sponsor recognition on banner and print materials at event.
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Title sponsor recognition on AAC promo video, featured online, and through Richfield Video coverage
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Banner recognition at All American Horse Classic, September 2023
PLUS ->
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Sponsor recognition on AAC social media channels (average people reached: 7.2K; 4.4K impressions, spanning U.S., South Africa, Canada and Europe)
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Sponsorship recognition through Horse Lingo, the social media choice of champions (estimated post reach upwards of 15K)
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Booth/table space (to market your business) at the Stallion Showcase or the All American Horse Classic Horse Show, taking place in the new Fall Creek Pavilion in Indianapolis, September 2023
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LIVE sponsorship recognition at event (this will be an opportunity for you to introduce your farm or business LIVE with assistance from our emcee)
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Optional live broadcast of sponsor commercial/video (provided by sponsor) at event
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Complimentary full-page color ad in the 2023 breeding issue of Saddle Horse Report, the industry's leading weekly publication for almost 50 years.
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Title sponsor feature on Richfield Video, to be aired before and during event
To attend or sponsor, please register through one of the abobe links no later than January 15, 2022.
If you’d like to participate in the All American Cup but aren't able to attend in-person, there are several ways to participate in the action:
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The event will be live-streamed. Live-stream instructions will be posted on our website in the days leading up to the event.
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We are currently accepting pre-bids online for ALL stallions participating in the 2023 All American Cup. To submit a pre-bid and/or a highest bid, click HERE, browse and select your favorite stallion, then click on your stallion-of-choice to submit a pre-bid. The live auction will open at the highest opening bid received for each stallion. If you choose to submit a ‘highest bid’ as well, AAC staff will bid on your behalf (incrementally), until the auction exceeds your highest bid.
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We have bolstered our capacity to handle call-in live bidding this year based on record demand. If you would like to call-in and participate in the live bidding, you MUST make a reservation in advance. You can either make a reservation on the pre-bid form (above), OR you can send us an email at allamericancup.indy@gmail.com to request a phone call for your stallion-of-choice. An AAC staff member will call you prior to the start of the live auction for your specified stallion(s). Please note that the live stream will have a 30-40 second delay, so we recommend not watching the live stream while calling-in to bid.
The final stallion auction order will be published online (and through social media) forty-eight hours prior to the start the of auction (February 2, 2023 at 6:00 PM). All call-in reservations and pre-bids, MUST be received by 6:00 PM on Friday, February 3, 2023, twenty-four hours prior to the start of the live auction.
Like last year, we will offer an auxiliary auction in the weeks following the live auction for any stallion breedings that do not sell on February 4th. We want to provide the maximum number of opportunities for interested breeders to purchase breedings from our amazing group of stallions.
We are anticipating record bidding between the live audience, online bidding, and call-in bids. The more information we have in-advance, the smoother things will run, so please let us know as soon as possible if you plan to participate as a call-in bidder.